California's Senate Bill 690 has cleared both houses of the state legislature and now sits on Governor Gavin Newsom's desk, according to The National Law Review's analysis of the final version's implications for litigation under the California Invasion of Privacy Act.

For photographers and photo businesses, CIPA is not an abstraction. The statute governs how parties intercept and track communications, and it has become the basis for large volumes of privacy litigation in California courts — including suits touching website tracking tools, pixels, and session-replay software that many working photographers and studios run on their commerce sites.

The National Law Review's report focuses on what changed between earlier drafts and the final enrolled text, and what those changes mean for pending and future CIPA claims. The full text of the article is available at the link above.

What does the final version change?

The published headline confirms three concrete facts:

• SB 690 passed the California Legislature and is enrolled.
• The bill now goes to the Governor for signature or veto.
• The final version carries implications specifically for CIPA litigation — the statute's private-right-of-action framework that has driven waves of class actions over communications interception.

The National Law Review frames its analysis around those implications rather than around the bill's broader policy intent.

Why photo businesses should watch the signature

Any business that operates a website with analytics, advertising pixels, chat widgets, or third-party tracking in California faces CIPA exposure, and the statute's remedies can attach to routine marketing tooling. Studios that book clients online, sell prints through e-commerce platforms, or embed retargeting pixels should treat a CIPA amendment the way they would treat a change to a licensing term — as something that shifts the risk calculation on tools they already run.

If the Governor signs SB 690, the effective text will be the enrolled version now before him, not the earlier drafts that circulated during the session. Firms with pending compliance questions will need to read the final language before making tooling or consent-flow decisions.

What's next

The bill's fate now rests with the Governor's office; watch for a signing or veto decision, after which the enrolled text becomes the operative reference for CIPA litigation strategy in California.