Hasselblad and DJI Open Two-Floor Concept Store in Tokyo Omotesando

Hasselblad has opened a two-floor flagship concept store in Tokyo's Omotesando district, sharing retail space with DJI — and the second floor puts medium format bodies directly into customers' hands. The DJI | Hasselblad Authorized Concept Store Tokyo Omotesando, announced November 4, 2026, is located at La Porte Aoyama, 5-51-8 Jingumae, Shibuya-ku, a four-minute walk from Exit B2 of Omotesando Station.

What does the store actually offer photographers?

The second floor carries Hasselblad's medium format mirrorless systems, including the X2D II 100C and the 907X series, alongside XCD lenses. Visitors can handle and shoot the cameras themselves rather than watching staff demonstrations or reading spec sheets. An on-site art gallery displays prints made on Hasselblad systems, showing the tonal gradation the brand's medium format sensors deliver at output size.

A premium lounge and consultation booths give buyers space to discuss configurations with specialist staff before committing. That matters commercially: a fully configured X2D II 100C system with XCD glass is a five-figure investment, and specs communicate sensor size and resolution but not grip, weight, viewfinder response or control feel.

The first floor belongs to DJI. The full imaging range sits on display: Mavic, Air and Mini drone lines, plus Osmo handheld cameras, gimbals and action cameras. The floor's centerpiece is a permanent indoor drone flight cage, where visitors can test hovering stability, camera operation and control response regardless of Tokyo's weather. One-on-one consultations match equipment and accessories to photography, filmmaking or commercial production workflows.

Practical details for visitors

• Address: La Porte Aoyama, 5-51-8 Jingumae, Shibuya-ku, Tokyo
• Access: Four minutes from Omotesando Station, Exit B2
• Hours: 11 a.m. to 8 p.m., with irregular holidays
• Languages: Japanese, English and Chinese, per distributor SEKIDO
• Programming: Photography workshops, drone flying seminars and advance product demonstrations planned

SEKIDO, DJI's authorized domestic distributor, operates the store's staffing and language support, which makes the location viable for visiting professionals and international buyers, not only local hobbyists.

Why a physical store in 2026?

For photographers weighing a move to medium format, the store solves a concrete problem: handling equipment and comparing XCD lenses side by side before purchase. For working drone operators, the indoor flight cage offers repeatable test conditions that outdoor demos cannot guarantee.

The move also gives Hasselblad — owned by DJI since 2017's acquisition chain — a dedicated physical presence in one of Tokyo's premier shopping and cultural districts, pairing its high-margin medium format line with DJI's broader consumer and pro imaging volume. Whether the omni-brand retail format translates into conversions for systems at this price point will show in foot traffic and workshop attendance over the coming months.